Tata Tea Teaveda is the new launch from Tata Global Beverages. Today’s consumer has a busy lifestyle and seeks health & wellness products which do not compromise on taste. Tata Tea makes this a reality by providing the goodness of Ayurveda in a cup of tea through Tata Tea Teaveda.

Discover the goodness of Ayurveda in your everyday cup of tea

Tata Tea Teaveda is Ayurveda made practical for everyday consumption. It’s a range of delicious Assam teas infused with the goodness of Ayurvedic extracts. Ayurveda is known to help balance the three doshas in the body - Vata, Pitta and Kapha.

The original Teaveda is in loose tea format. It has good quality Assam tea combined with the goodness of Ayurvedic ingredients - Brahmi and Tulsi. So, it can easily be consumed everyday just like your daily tea.

Tata Tea Teaveda Pro Energy brings together the perfect blend of tea and Ayurvedic ingredients- Amla and Vrikshamla (Garcinia) which help you stay energized. Tata Tea Teaveda Pro Energy is available in the form of black tea bags.

Tata Tea Teaveda Pro Woman is a first of its kind tea blended to perfection keeping in mind the hectic life of a woman. It is a powerful mix of tea and Ayurvedic ingredients like Ashwagandha and Shatavari, both herbs noted for their rejuvenating and nourishing effects on women’s health.

Tata Tea Gold was launched in 2003 for the young, & lively who inspire change in a positive & effervescent manner. Tata Tea Gold is for the discerning tea drinkers who appreciate aroma as a signifier of a great tasting cup of tea.

Tata Tea Gold promises the benefit of superior aroma arising out of the unique brand differentiator of gently rolled 15% long leaves. Tata Tea Gold with long leaf delivers superior aroma that physically and mentally awakens you. The practice of mixing granules with Long leaves adds the uniqueness and a superior balance between strength and aroma.

The second largest brand in the Tata Tea portfolio with a presence across 22 states, Tata Tea Agni offers a strong up of tea at the best price, energising them to overcome any challenges along the way. The tea of choice in the economy segment in India

A tea with 10% Strong leaves and offered at great value makes Tata Tea Agni the leading brand in the economy segment. It is the strong cup of chai that awakens and energies its consumers. Tata Tea Agni has a multitude of offerings to cater to the large economy segment.

a. Tata Tea Agni Leaf- Leaf variant of the Agni offering to the economy segment from the Tata Tea umbrella

b. Tata Tea Agni Dust- Dust variant of the Agni offering to the economy segment from the Tata Tea umbrella

c. Tata Tea Agni Assam Dust – Assam variant (premium variant) of Agni dust for AP with special focus on hot tea shops

d. Agni leaf– Karnataka- Launched as a challenger brand in the leaf segment at an aggressive price point along with a money back guarantee in 2013

Tata Tea Premium, the flagship brand of Tata Global Beverages, is India’s No. 1 branded tea (Source: AC Nielsen, IMRB). It pioneered the packet tea revolution in 1985, bringing teas fresh from the garden directly to consumers in poly packs. As the portfolio began to increase, the Tata Tea brand was renamed Tata Tea Premium in 2003.Tata Tea Premium has shown itself to be a thought leader with its iconic Jaago Re campaigns since 2007, bringing in a wave of collective consciousness and social awakening.

It is a harmonious blend of badi patti (big tea leaves) and choti patti (small tea leaves) created by Tata Tea experts.The humble morning cup of tea was transformed into a medium of social awakening. Jaago Re has taken on deep and complex issues such as meritocracy in politics, corruption, importance of voting and following rules.

In 2015, the brand has been relaunched with a new brand identity and advertisement. The new campaign brings alive the product proposition of ‘badi patti ka swad, choti patti ka dum’ in the context of a warm moment in a modern Indian family. Over three decades of Tata Tea’s expertise have gone into crafting this unique blend which strikes the right balance of taste and strength.