There’s a high probability that you heard about the ‘Pink Chaddi Campaign’ back in 2009. With the kind of media attention and stir it caused among women of all ages in cities both big and small across the country, it was hard to miss. In a nutshell, it was a non-violent protest in retaliation to an act of moral policing that took place against a group of women at a Mangalore pub and to a threat issued by a Hindu orthodox right wing group.
The Consortium of Pub-Going, Loose and Forward Women, a group founded by Nisha Susan was started and she along with a couple of other young women launched the Pink Chaddi Campaign. They solicited women from all over the country to send in a pair of pink chaddis which would be delivered to the office of the head of the right wing party. On Valentine’s Day, as promised, 500 pairs of pink undergarments were couriered by Susan and her group. News reports state that many more couriers were also sent directly to the party office by volunteers, groups and individual women from across India.
At its peak the group had over 30,000 members on Facebook (the account was subsequently hacked and vandalized.) The campaign got covered by every leading news channel, daily and was even picked up by the international press. It was blogged about, spoken about and debated on by women and men across age groups and social strata’s. Nisha Susan had stirred the people.
This is the power that one woman exercised. She rallied the college girls, the house wives and even some upstanding men to come together in protest against an injustice. She had the attention of a nation and a critical mass behind her. She caused a change and she is just one individual woman, imagine what the 49% can accomplish.
Share this story on
Is the fate of the girl child in India changing?
In a country where, child sex ratio has declined from 945 in 1991 to 914 in 2011, the significance of the National Girl Child Day, observed and commemorated on 24th of January every year, cannot be overemphasised. Subsequently, the observance of this day, earmarked for raising awareness abo
What is the story behind menstrual myths?
Shock and shame – this is how most women in south Asia remember the onset of their menstrual cycle, and it changes their world entirely. The greatest irony is that menstruation is absolutely essential for survival and perpetuation of humankind, but most societies don’t want to d
Fight Dowry, not 498A
One woman dies every hour due to dowry harassment in India. * The anti-dowry harassment law (498A) has helped women gain confidence to come and report domestic abuse, but there has been a...
05 November, 2015
How Bangalore is tackling gender bias, one school at a time
“Girls shouldn’t wear short skirts and boys shouldn’t be weak.” What do you think is wrong with this statement? Or do you think there is nothing wrong at all? ...
23 October, 2015
PowerOf49 Manifesto on Women's Safety
Politicians are gearing up for the big electoral fight in 2014. India’s citizens are demanding their rights from the leaders. CNN-IBN and Jaagore invited three resilient women to have an in-...
26 February, 2014
Excuses women make to stay in abusive relationships
"He cried, apologised and said he will never do it again." In most cases of domestic violence, once a man hits a woman, it is likely that it will happen again. And again. ...
23 February, 2014
Cleaning up India: The Ugly Indian
What do you call a group of anonymous citizens who come together in a city and clean up dirty streets by themselves? They are called The Ugly Indians. "Want to change the w...
30 January, 2014